Nissan is adjusting its car sales targets in China downwards. The car market, particularly the one in China, has been hit hard by trade tensions with the United States.
A year ago, Nissan announced that it would be investing heavily in expansion in China. However, total car sales in the People’s Republic fell for the first time since the early 1990s.
That the Japanese company is now moderating its growth ambitions is also due to a change in strategy, according to insiders. Whereas previously the company focused mainly on sales figures in order to gain market share, more attention is now being paid to profitability.
The Japanese work together with the Chinese company Dongfeng in China. According to insiders, the partnership expects to sell 8 percent fewer cars in three years time than initially thought.