Home World Ford appointed a new operational director

Ford appointed a new operational director

Ford has made some shifts at the top of the company. Jim Farley, now the director responsible for new developments and technology, will become the operational director. Joe Hinrichs, who was president of the automotive branch since April last year, leaves the company on 1 March.

Earlier this week, Ford announced disappointing results at the end of the year. The automaker also came up with a profit forecast for this year that was lower than what analysts had expected. Ford is in the midst of a reorganization that costs the company $ 11 billion. CEO Jim Hackett had already cut the costs, decided to stop making small passenger cars for the American market and renewed his model range.

The latter also went wrong last year. The introduction of the new Explorer SUV faltered and put pressure on Ford’s profit in the second half of the year. According to Hackett, the departure of Hinrichs, who was responsible, has nothing to do with the failed introduction.

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