Amac, the largest Apple Premium Reseller in the Netherlands, recorded 154 million euros in revenue last year, 64 percent more than a year ago. iPhones and iPads accounted for the lion’s share of sales.
The profit of parent company Think Different during the broken financial year, which ran from April 2017 up to and including March 2018, rose 78 percent to 1.6 million euro. EBITDA (operating profit) increased to 4.4 million euros.
It is the third year in a row that earnings are rising. Since the financial year 2014-2015 the turnover of the Apple Premium Reseller has increased by three quarters and the result after tax has even increased sevenfold. The one-off costs associated with the takeover of iCentre are included in the annual figures.
It is striking that Amac mainly realizes its sales with iPads and iPhone and less with MacBooks and iMacs. Where the number of iPads sold last quarter increased by a quarter, more than 64 percent more iPhones over the counter of Amac than the year before. The Apple Watch is also increasing in popularity with a large doubling of the number of sales.
Amac owes part of the sales increase to the acquisition of all 24 stores and the repair center of the lossy iCentre, which almost doubled the number of stores to 46.
The annual figures also show that online sales have increased by 50 percent. Many customers choose to pick up their order in the store, 15 percent more than last year, in the case of students and students that was even 30 percent.
In addition to its own web shops, Amac also has more than fifty web shops for third parties in the air. For example, many schools use a customized portal where students and teachers can order their Apple devices