Alumexx has expanded its range and will continue to spread its wings internationally. That made the manufacturer of aluminum ladders for the do-it-yourself market known Wednesday.
In recent months, Alumexx has been working on broadening the range. This is done, among other things, to meet the demand from the e-commerce market for a broader and more diverse range with additional products such as accessories and tools. Meanwhile, partnerships have been entered into with two German manufacturers. Negotiations have also begun with the parties regarding the delivery of certain articles for Alumexx under ‘private labels’.
Alumexx furthermore retained the purchasing organization for the tool chains, the ZEVIJ. This makes the company the home supplier of an international network of resellers. Alumexx also continues to focus on the larger construction markets. Incidentally, that only happens if “the risks and margins remain to be monitored”. So far, the company has not yet succeeded in concluding a contract with a larger construction market within these conditions.
Internationally, the online platform of Alumexx via Amazon in Germany was expanded. A party has been recruited there who will arrange this digitally. Especially the German market offers many options for Alumexx, the company emphasizes. New distributors were added to the dealer network at the beginning of the year. This concerns a party in Sweden and a construction market group for the entire Netherlands Antilles.